The Seven Powers of the Category?

i chopify is the leader of a category that's still pretty small, and still very early. i think even if you look at other technology driven categories, the whole idea of being at the top for many ends up not being true for a very long period time. For every gogle that exists, you have an alta, vista, yahu omy, space, whatever. And so i think that like guarantee of like lockins, is not actually a sure thing. But to your point, in terms of the the mote, like shopifi has going for it, or things that work rerely well, one is the counter positioning. The second is the switching

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