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S03.EP20 - Blands VS Brands with Ariadna Navarro

JUST Branding

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What Do You Think About the Agency Landscape?

The lack of research and the lack of, you know, whether it be desk research is kind of one, I guess. Are there any other areas that you see as like common pitfalls or traps that brands fall into? And all something just I was thinking about this the other day. Most brands think that their competitive set is just their category. So they, they think that the only competitors are dark soda. As opposed to no, every drink.

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