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Athletes Authority ON AIR | Ep. 119 - Making Content Work For YOU Vs Making Content w/ Karl Goodman

Athletes Authority ON AIR

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Atopic Ridge

Atopic Ridge's growth has been slow since it changed its focus from powerlifting to athlete development. In 2018, the company didn't grow at all and lost 17,000 followers on Instagram. "It does take time and understanding to map these things out," says Atopic Ridge CEO John Rizzo.

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