Optimizing Website Conversions

In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn:

💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent.

💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging.

💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions.

💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions.

💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates.

💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak.

Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.