Marketing Led Growth Playbook -- Amrita Mathur // Superside
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Importance of Product-Led Marketing
Sales-led is very well understood, but really it means the go-to-market teams. Martec has ditched free trials and freemium models in favor of a sales-led motion. "We have so much influence on the product that we can actually leverage and govern who we go after," he says.
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