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Change the Frame to Win the Game

The Double Win

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Unlocking Team Potential in Marketing

This chapter highlights the significance of teamwork and shared successes within the revenue department, emphasizing how regular meetings can revitalize motivation. It addresses common limiting beliefs in marketing, advocating for a shift in perspective to discover fresh strategies and authentic practices. By examining the dynamic nature of marketing, the speakers encourage innovation and collaboration as keys to overcoming challenges and achieving success.

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