Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Regret Lottery: Emotional Influence on Choices
This chapter explores how regret lotteries shape decision-making and behavior, using past research and personal anecdotes to illustrate these effects. It provides insights for brand marketers on leveraging the psychology of anticipated regret to enhance marketing strategies and influence consumer choices.
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