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136 - Why CX Is A Marketing Tactic, With Jess Cervellon From Feastables by Mr Beast

The Marketing Millennials

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CX Is a Business Objective for a Company

A lot of times businesses will take CX out of the room of even the discussion they'll come up with a campaign. I think that experience should be at the forefront of every everything that you do in a company. It's not like a bottleneck but these are the people that literally understand the customer. They literally talk to the customer every single day.

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