Why That Worked  – Presented by StoryBrand.ai cover image

#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes

Why That Worked – Presented by StoryBrand.ai

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What Are the Second Order Consequences of Your Decisions?

Risk doesn't cease to exist just because ignore it. The idea here is that things can go wrong, and not everything works out exactly the way we originally invision or the way we original hope it would. Testing the second order of consequences and the risk are a critical part of thinking time.

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