15. Was advertising better in the past?
Future Proof
00:00
The Role of the Creative Director in Brand Marketing
Getting the balance right between your brand and performance advertising strategies is actually the most crucial thing that a se mo can get right. I think if you're brand marketer, you have to be the creative director on your brand because you're the only person who understands the positioning. And of course, i don't think there 're all that many brand managers who are confident in kind of making those sort of calls.
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