15. Was advertising better in the past?
Future Proof
The Role of the Creative Director in Brand Marketing
Getting the balance right between your brand and performance advertising strategies is actually the most crucial thing that a se mo can get right. I think if you're brand marketer, you have to be the creative director on your brand because you're the only person who understands the positioning. And of course, i don't think there 're all that many brand managers who are confident in kind of making those sort of calls.
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