#18 - Prospecting with some personality and permission-based selling (Sarah Brazier, SDR turned AE at Gong.io)
30 Minutes to President's Club | No-Nonsense Sales
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Mastering LinkedIn Outreach
This chapter focuses on effective LinkedIn outreach strategies, emphasizing the importance of personalization and authenticity in connection requests. It discusses how empathy and relatable communication can enhance engagement, particularly with busy professionals. Additionally, the chapter explores techniques for permission-based selling and the role of upfront contracts in fostering meaningful conversations with prospects.
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Transcript
