Daniels: Marketing technology is moved into more like asking, how does this technology fit with the value ofi the marketing gols and the value of the business? He says it all comes to being having that consultan mentality and asking those questions. "I do agree tothat it will take longer for this movement because there is more marquetto experts out there," he adds.
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.