Mark Roberge (Stage 2): How HubSpot Became PLG
BUILD with Blake Bartlett
Introduction
I'm constantly talking PLG in one-on-one settings with founders and product leaders. It's a topic that's on virtually every non-PLG software company's collective mind today. I always give the example of HubSpot, which had a ton of success with a sales marketing led go-to-market strategy. So yeah, it's hard and it's slow to make this transition, but it's important because the PLG wave is building."
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