2min chapter

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TikTok is changing the music industry — and music

Front Burner

CHAPTER

Tiktok's Broader Strategy Is a Threat to the Music Industry

Tiktok has partnered with ticket master to start selling concert tickets on the ap. It really seems like they're consuming more of the music industry every week. How does this expansion fit in with the broader way tiktok is developing? Dan: i ii kind of hit a critical mass where it can really sell itself as the go to advertising ploughform for young, innogenzi audience.

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