Conversion Tracking Playbook cover image

Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs

Conversion Tracking Playbook

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How to Optimize Your Customer Journey With Survey Data

landing page is for sure. Like that's a really easy place to like spend some CRO money and really optimize. People thought bounce rates were dead. Yeah, not at all. I think what you disregard is trying to find any linearity in the funnel. You're looking at landing page and bounce rate. And that's exactly what I would look at. It's like source. Then you go to secondary dimension landing page. But how do you improve a channel? So it's less of like, what's this channel doing? But like, how do I actually get my ROI up on a channel? The path for the last five years has always been like creative and bid strategy

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