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#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak
Business of Apps Podcast
The Importance of Relevance in Apple Search Ads
This tool allows you to broaden this set of keywords quickly. It's kind of a bridge between what do you build with relevant and what actually the app store itself, it's algorithm believes to be relevant. Apple themselves have a relevancy score to decide which app wins an auction. So in here, ours is not going to be exactly the same, but it's going to help you have an idea of what Apple would think about you bidding on a certain keyword.
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