Mastering Inbound Marketing Systems
Work The System
The Difference Between Inbound Marketing and Outbound Marketing
Sales is what you do once you've got an inquiry and marketing is generating that inquiry. If you're the worst you are at the marketing, the better you have to be at selling. And in fact, one of my favorite sayings is that the selling is what you have to do when your marketing sucks. That's a little tongue in cheek. But I've built sales training programs and I've trained hundreds of sales people.
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