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18min chapter
Behavioral Analytics & Rock Operas with Josh Silverbauer
Measure Up
Understanding Behavioral Analytics and Clarity
This chapter explores the significance of behavioral analytics, highlighting tools like heat maps and session recordings in analyzing user interactions. The discussion focuses on Microsoft's Clarity tool, its evolution, and contrasts it with traditional web analytics tools, emphasizing user experience over mere tracking of actions. Additionally, it addresses challenges with Google Analytics 4 and the importance of integrating diverse data sources for better insights.
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Discover
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