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Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics

The CMO Podcast

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The Importance of Creativity in Marketing

As a marketer, our job is to be creative. But what does that mean? I love George Lois's definition of creativity. The creative act, the defeat of habit by originality overcomes everything. Some CMOs are discovering creativity can be their superpower. Check out Deloitte's 2023 global marketing trends report today at Deloitte.com slash global marketing trends.

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