Living In A Vibrant Vibocracy
The Gist
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Juul's Marketing Dilemma
This chapter delves into Juul's controversial marketing strategies and their unintended consequences, particularly in attracting young consumers. It contrasts Juul's aggressive tactics with Enjoy's more compliant approach, highlighting regulatory challenges and public health concerns related to vaping. The discussion also touches on the political ramifications of vaping policies and the broader societal implications of nicotine addiction among youth.
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