Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.
Additionally, Zack and Jennifer discuss the Lawyerist’s annual Best Law Firm Website contest, where they dig into what makes a website “work.”
Links from the episode:
Subscribe to Lunch Hour Legal Marketing
https://www.youtube.com/@LHLM
https://www.gorillaz.com/
Chapters
00:00 Introduction to AI in Marketing
03:04 Best Practices for Law Firm Websites
06:11 The Importance of Emotional Connection
08:53 Innovative Website Experiences
12:08 Navigating AI's Impact on Marketing
15:02 Consumer Behavior and Marketing Strategies
20:42 The Impact of AI on Business Visibility
24:24 Leveraging AI for Client Insights
28:19 Data Analysis and AI: Transforming Marketing Strategies
32:44 Democratizing Data Access with AI
36:56 The Importance of Accurate Data Tracking
41:03 Practical Marketing Takeaways in the AI Era
46:12 lawyerist-podcast-outro.mp4
