Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks
The Andrew Faris Podcast
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How Amazon Ads Can Help You Increase Sales
Our product better be able to hold up against competition or else we've got big problems. Jeff Bezos quote is very hypocritical now, but he said that advertising is the price you pay for an inferior product because you can't earn the placement. So our strategy is if we can just flip customers who are searching for competition, we weren't going to get that sale. And I think like our own brand is the other bucket of Amazon ads where there's a lot of questions. Only about 10% of our spend when customer search simple modern is driving additive sales. It was 95% before we turned off ads.
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