
#518 - Product naming and branding guru helps inventors - Alexandra Watkins
Inventors Helping Inventors
00:00
The Nova Naming Myth
This chapter debunks the myth that Chevrolet's Nova translates to 'doesn't go' in Spanish, clarifying it as an urban legend. It emphasizes the importance of culturally appropriate branding and the potential misinterpretations that can arise from language differences.
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