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The Importance of Performance in the Palm Oil Market
Every major consumer packaged good company that wants your now they want your oil to make their own product with it. What I love about working on the palm oil problem is, you know, it's not it's not a burger. Yeah, it's this really important functional ingredient, but it's generally pretty neutral. And so we can enable that core functionality. We don't have that sort of consumer preference part that's attached to it. It's more neutral. At the same time, I actually think that's one of the biggest opportunities that we have. But for now, we've got a pipeline of all of our dream customers that came in and had zero marketing dollars spent aside from launching