Behavior Influences Attitude in Consumer Psychology

This chapter examines studies challenging the traditional belief that attitudes drive behavior, highlighting how behaviors like placing a bet or trying a product can significantly impact confidence and desirability. It emphasizes the importance of consumer psychology for brand marketers and showcases innovative approaches, such as sending free samples for customers to try at home, to boost brand metrics. The discussion delves into the interplay between emotional branding and sales promotion, underscoring the significance of combining different marketing tactics for brand success.