Is Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data Analysis
Conversion Tracking Playbook
00:00
The Fourth Skill Set Is Customer Behavior Analysis
A great CRO expertise combines a few different skill sets. They have an understanding of how marketing works, so they have strong marketing knowledge. The next skill is someone who is very strong with customer behavior analysis. It could be within the realm of qualitative surveying or user testing. And then there's UX best practice knowledge - having a strong understanding of how user experience works.
Transcript
Play full episode
