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How doubling the price of his course increased sign-ups (and other lessons from 7 launches) with Justin Moore

Imperfect Action

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Is Your Pricing Communicating Who You Want to Attract?

Roxanne Jones: I remember learning something in pricing psychology where it's like round numbers. That's really interesting. And you've kind of reaffirmed something that I was planning to do with my next launch of launch magic was put the price up. So it's previously been one nine nine seven and I've been thinking to put it up to 2,500. She says she wants her course to be aspirational for people who are already making a significant income working with brands.

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