
Closing with Confidence: Security as a Competitive Edge in the Sales Process
10/10 GTM
Navigating Security in Sales Processes
This chapter explores the integration of security considerations within sales strategies, emphasizing proactive engagement and collaboration among sales, legal, compliance, and security teams. It discusses the challenges of aligning internal resources with client security demands, while highlighting the importance of transparency and accessibility of security information to build trust. The speakers also analyze the financial implications of pricing strategies, adjustments needed for varying client sizes, and how effective communication can streamline sales approaches.
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