The artfulness of value exchange in marketing: Insights from a veteran marketer of 30 Years
Marketer of the Month
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How Do You Respond to a Crisis?
In 20 20 when the pandamic began, i wasn't sure what's going to happen to our agency. My habit now is just to assume it's worse for everyone else. And by bringing a group of people together, and we met actually 55 times over a four month, five month period, there were so many issues to sort of address. So your approach to a crisisis to understand that everyone has a crisis, and that we kind of anomalizes it in en yes.
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