How to Get Organic Search Working?

Danielle: You guys were spending a lot of time creating content, but not much on distribution. And so that was kind of biting you for a while until you figured out you needed to kind of take a different approach. So what I heard was, hey, we went out and targeted a whole bunch of keywords. We had some success with those. By the way, you're still number one for symbols and meaning as I just looked at. Danielle: What else was it that helped you to get organic search working? "I wouldn't call it link building, but it's creating a certain amount of awareness"