147 - Lester Javelona - How To Scale To $1 Million A Month From ECOM
The Frankie Lee Podcast
How to Calculate Break Even Rise
So break even rise is it's a sale price minus your, well, it's like your margin divided by your sale price. You know from when you choose the product, essentially at your level, you know what it has to hit in impressions and everything else. We're easily testing 40, 50 products a week. But I'm very strict and very systemized with the targets that we need to hit because if we don't hit those targets, then I'm going to go kill that product straight away.
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