The Future of ETFs

I was told early on in my career that ETFs were mutual funds 2.0 and they essentially emerged out of the financial crash of 87. So I drank the cool aid. You just started seeing a lot of demand from a lot of institutional customers, just looking for or having an appetite for these specializedETFs. And so with that in mind, it was kind of like, all right, well, if this is the future that I see, how do I position myself to benefit from this trend change?