Can You Do the Sarah Palin Thing?

CNN Radio asked him to do an interview on a topic of Fannie Maebustin. 10 minutes before he arrived there, the topic was about Levi Johnson and Sarah Palin. "I just wanted these media sources to know they could count on me," says Michael Jordan. The formula? Attention, criticism, maybe even some hate? Push until you get admiration,. He went from being disappointed with his PR to being overbooked because of social media.