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Diageo (Ticker: DEO) Not So Deep Dive

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Luxury Sector in the Alcohol Beverage Industry and Diageo's Market Position

This chapter examines the luxury sector within the alcohol beverage industry, focusing on Diageo's market position. It discusses the concept of premiumization, the growth potential of bringing tequila to new markets, and Diageo's market share goals for 2030. The chapter also explores the shifting dynamics between spirits and beer/wine categories and speculates on potential expansions into other segments.

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