Passion Struck with John R. Miles cover image

Donald Miller on the Secret to Making People Care About You

Passion Struck with John R. Miles

CHAPTER

Harnessing the Power of Storytelling and AI in Business

This chapter emphasizes the role of a controlling idea in storytelling for leaders, aiding in crafting effective narratives and proposals. It highlights updates from 'Building a Story Brand 2.0' and the use of AI in enhancing marketing strategies, illustrated by successful business case studies.

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