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11min chapter
5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Marketing Against The Grain
Taylor Swift's Strategic Marketing Tactics
This chapter discusses the marketing strategies used by a popular celebrity, T-Swift. It highlights her business tactics, including the creation of albums to outsmart buyers of her originals and her pricing and packaging genius. T-Swift launched a tour with VIP tickets and regular tickets, but she also recorded a show to be released as an in-movie going experience in theaters. By offering different options, T-Swift ensures that her super fans can attend her show while also reaching a wider audience through the movie experience and streaming services.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode