AI and the Future of Marketing

Every sit, we're getting maybe 10 plus announcements per day about companies having AI products. Even the consumer facing stuff that Google has rolled out to make search more relevant is all infused by underlying AI. And do you feel like a lot of this is automating grunt work? Or is it more stuff that people would not have even done before because it would have just been too hard or just not possible? It's really Rembrandt's bread and butter inside four walls with just people talking.