The Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Do You Want to Be Tracked?
Apple is requiring all apps to show a prompt asking users if they want to be tracked. The answer must always be yes or no, but some developers have abandoned the idea. Apple's move comes after news stories about Cambridge Analytica and third party cookies dying in ad tracking world.
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