Dave Rekuc Beat Cancer, Cash Conversion Cycles
The Andrew Faris Podcast
00:00
The Importance of Having Positive Contributions
The idea of testing is like A beats B, and so we'll keep A and we'll cut B. But actually the better way to think about most testing islike A and B may both produce something valuable. So if you can get both, then B is only a 10% additional volume to A. That's actually 10% incremental increase of volume, and therefore you actually want both. You want to reach the most people as possible. This is really obvious in the sense of reaching different platforms such as Facebook or Instagram but also on social media sites like Twitter where it could be even more effective for your business. It just is more efficient at capturing margin for my business every time I get
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