In this episode of the Legal Tech Startup Focus podcast, I had the pleasure of speaking with Gary Senga, the CEO of LexCheck. This company has been at the forefront of legal technology for nearly a decade. We delved into Gary's journey as an entrepreneur, including his previous startup, Intelligize, which LexisNexis acquired, and how that experience shaped his approach to LexCheck.

Gary provided an insightful overview of LexCheck, emphasizing its evolution from a natural language processing (NLP) development shop to a leader in AI-driven contract review solutions. We discussed their latest offering, LexCheck Insights, which combines NLP with large language models (LLMs) to create a powerful contract review tool. Gary highlighted the unique features of LexCheck Insights, including its ability to generate playbooks in minutes and its best-in-class redlining capabilities.

As we explored the competitive landscape, Gary explained how LexCheck distinguishes itself from other players in the market. He pointed out the limitations of traditional LLMs in contract review and how LexCheck's proprietary pre-processing and post-processing technologies enhance the quality and comprehensiveness of contract analysis. This nuanced approach allows LexCheck to address the complexities of legal documents that many competitors overlook.

In discussing marketing and sales strategies, Gary candidly shared that there is no secret formula for success. He stressed the importance of hard work and a balanced approach to lead generation, combining both inbound and outbound strategies. He noted that legal tech sales often require a hands-on approach, as the legal industry has historically been slow to adopt new software solutions.

Gary offered valuable insights on onboarding for legal tech entrepreneurs. He advised against assuming that users will intuitively understand the software and emphasized the need for a thorough onboarding process. He encouraged startups to invest time and resources into helping users become comfortable with their products to avoid the dreaded "shelfware" phenomenon.

As we wrapped up our conversation, Gary reflected on the milestones that have brought him the most pride over the past ten years, particularly the joy of seeing customer renewals and the professional growth of his team members.