i really struggle to keep in touch with the people i care about. And so instead, just try to call my parents every week. It's a rewarding thing for me, and i know they appreciate it as well. Also call friends out of the blue. I'm not a very scheduled person an in that way,. where schedule a call with a friend my two weeks from now or something.  I'd rather just call them and see if they pick up, and just lead to an organic conversation like that. If you don't priortize, life priortizes for you.