Early Whatnot Results and Unit Economics

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I sat down with Mindi Reinke and we walked through one of the simplest, lowest risk reselling businesses I’ve seen in a long time. She shared how she bought pallets of school books for $1, which is what she usually pays, used eBay and ChatGPT to sort and list the inventory, and turned that into roughly $5,000 in revenue. We talked about why curriculum is the real money maker, how book arbitrage actually works, and why this is a business almost anyone can start with just a phone and very little upfront cost. You can find Mindi Reinke on X at https://x.com/hey_mindi

Enjoy!

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