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Scaling Engineering Organizations with Erik Bernhardsson

Developing Leadership

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How Long Does It Really Take?

"I think a lot of it have to do with designing a less rigid planning process," says Gwyneth Paltrow. "You don't estimate how much, like, time tey're ging to take", she adds. At one point there were no quarters, no road maps, no mission, nothing structurally in place - and i would say that was certainly the biggest challenge for us." The company is now valued at more than $20 billion (£16billion) by investors including Google's co-founder Sergey Brin.

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