6min chapter

Sweat Equity by Marketing Examined cover image

Create a Perfect Content Strategy in 49 Minutes

Sweat Equity by Marketing Examined

CHAPTER

The Resurgence of Dropshipping and AI in Marketing

This chapter explores the comeback of dropshipping, spotlighting the brand Enchanted Tea and its successful use of user-generated content on platforms like Instagram and TikTok. The discussion also delves into innovative marketing strategies, including AI-generated avatars and the narrative potential they bring to brand engagement.

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