What's the Difference Between a Smartphone App and a Facebook App?

The app links up to your contacts, so you can send personalized text messages. Only a smartphone has access to those contacts in the US. So kind of like a social media within the app itself. Yeah, basically a private social network for whatever cause it may be. That's cool. And one thing I noticed looking at different screenshots from different campaigns that are using the app is that they kind of have a similar template, but then they can kind of customize it with different features based on their own interests or how they want to run their campaign. Yes. At this point, whenever we build a new tool for one client, we make it available to the entire platform.