Social Currency with Sammi Cohen cover image

Maria Davidson (Kojo) on Record-Breaking Fundraising, Building a $4B Platform and Breaking Barriers in Construction

Social Currency with Sammi Cohen

00:00

Why Construction? Beachhead and Early Validation

Maria describes noticing construction's productivity problems, choosing trade contractors as Kojo's beachhead, and early scrappy tactics: rapid prototyping and in-person outreach like pizza and donuts for user feedback.

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