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3min chapter
Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
The Long Game
Introduction
Ashley foss is the content strategy lead for software teams at atlacion. In this conversation, we talk about the fallacies of the funnel and why the content playground model may be eter and more usefulmodel for content marketers. We also cover how extra version and openness can be useful tools for content marketers,. What drives real thought leadership and why you should love and perhaps literally marry your customer.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode