036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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The New York Art Directors Annuals
"Form follows function. What this is going to end up looking like is according to the job we've got to do," he says. "I don't want people that are highly paid and won loads of awards because all that means is you've had an endorsement from the conventional system." He adds: 'That just means my creative department's going to be competing with everybody else's creative department'
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