Episode 060 - Richard Edelman, Chief Executive Officer, Edelman

We welcome back Richard Edelman, CEO of Edelman, to discuss the Edelman Trust Barometer a second year in a row. The 2024 findings explore the collision of trust, innovation, and politics in an era of rapid innovation. In this episode, we’ll dive into how institutional leaders can build trust as stewards of change and support the innovations that will power our future. This episode was recorded in front of a live audience on February 7, 2024.

00:00 – Intro

00:56 – Trust Barometer Intro

02:53 – The power of innovation & acceptance

04:04 – Developing countries higher in trust

04:49 – Business is more trusted than other institutions

05:42 - The Midwest is the least trusting on business

06:18 – U.S. trust is falling in Southeast Asia

06:60 – The Information War

07:46 – How the pandemic has influenced trust in innovation

09:19 – Innovation is becoming politicized

10:38 – The fear of innovation being poorly managed

11:55 – AI has the potential to be the leading edge of innovation - if well-managed

12:32 – Trust in science & innovation

14:08 – Antipathy to innovation is a global phenomenon

15:46 – Implementation vs. Innovation

16:13 – Why should businesses partner with the government and NGOS?

16:46 – Bringing science back with society

18:37 – Message from our sponsor, Shure

19:08 – Why innovation?

20:44 – Why is the Midwest the least trusting?

21:38 – What is making people feel innovation is mismanaged?

23:10 – The importance of upskilling

23:49 – Business & government

25:18 – Trust in Science & Vaccines

26:28 – The global phenomenon of trust

27:30 – Trust in social media & news

28:10 – Business partnering with government

29:27 – A warning to brands seeking attention

20:41 - Outro

Episode Link: Edelman | 2024 Trust Barometer

Guest: Richard Edelman, Chief Executive Officer, Edelman

Host: Margaret Mueller, President & Chief Executive Officer, The Executives’ Club of Chicago  

Producer: Eva Penar, Chief Content & Communications Officer, The Executives’ Club of Chicago  

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