EPISODE 080: The Future of Partnerships - How Channel Ecosystems Help Drive Subscription And Consumption Models
Marketer of the Month
SaaS - Is Subscription a Good Business Model?
In order to implement a subscription business model successfully, what kind of significant value proposition must businesses make sure to offer to the customer? So that thinking might have been around five years ago. You can talk to trillion dollar companies today like Microsoft and AWS and Google who've committed a hundred percent of their revenue to subscription consumption models. The Accenture did a piece of research where they asked CEOs in every sized company, every industry, all 27 industries and every country of the world about why this is happening. 76% of CEOs think their current business model will be unrecognizable in five years. It's not about margin. It's about moving for a valuation perspective and moving your clients, moving your partners
